Published April 25, 2024
Published June 30, 2023
Shiseido’s mission is BEAUTY INNOVATIONS FOR A BETTER WORLD. Please see our new initiatives and challenges.
May 10, 2024
R&D/Supply Network / People・Organization
Serum First Technology: Creating a New Category with a Reverse Thinking Approach The development story of "Foundation Serum"
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Brand
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 3 Research & Communication Edition
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 2 Consumer Perspective Edition
Pioneering a New Horizon of Beauty SHISEIDO BEAUTY WELLNESS Volume 1 Value Creation Edition
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Sustainability
As a business strategy, and as a challenge for each of us: Thinking about Shiseido's DE&I on International Women's Day.