Corporate Mission

We seek to identify new, richer sources of value and use them to create a beautiful lifestyle.

Criteria for Corporate Activity

• 1.We seek to bring satisfaction to our customers.
• 2.We seek positive results through creative means.
• 3.We encourage the open sharing of different points of view.
• 4.We encourage innovative thinking, and boldly pursue challenges.
• 5.We act with appreciation in all of our activities.

With Our Customers

Through the creation of products possessing true value and exceptional quality, we strive to help our customers realize their dreams of beauty, well-being and happiness.

With Our Business Partners

Joining forces with partners who share our goals, we act in a spirit of sincere cooperation and mutual assistance.

With Our Shareholders

We strive to win the support and trust of our shareholders through transparent management practices and sound business results achieved by high quality growth enabling the retention of earnings for future investments and payment of dividends.

With Our Employees

The diversity and creativity of our employees makes them our most valuable corporate asset. We strive to promote their professional development and we evaluate them fairly. We recognize the importance of our employees' personal satisfaction and well-being, and seek to grow together with them.

With Our Society

We respect and obey all laws in regions in which we do business. Safety and preservation of the natural environment are among our highest priorities. In cooperation with local communities and in harmony with international society, we employ our cultural resources in creating a beautiful lifestyle.

Chapter 1

• 1. We will always try to see things from our customers' perspective and do our best to research and develop, manufacture and sell products and services of excellence that can truly meet our customers' needs.
• 2. We will supply quality information to our customers.
• 3. We will act in a way that satisfies our customers and wins their trust.
• 4. We will actively seek our customers' opinions and comments and take them into consideration.
• 5. We will do our best to upgrade the brand value of the Shiseido Group.

Chapter 2

• 1. We respect all our business partners who share our aims, and aspire for coexistence.
• 2. We will always comply with the Anti-Trust Law and other relevant laws, and compete fairly.
• 3. We will not give or take such gifts, nor entertain or be entertained in such a manner that may cause suspicion regarding our fairness.

Chapter 3

• 1. We will make good use of the Shiseido Group's assets to achieve good business results and yield profits.
• 2. We will maintain transparency in our corporate management and carry out proper accounting practices.
• 3. We will place importance on dialogue with our shareholders and investors to gain the trust of the capital market.
• 4. We will properly treat unreleased important information (insider information).

Chapter 4

• 1. We will identify ourselves with each other and will respect each individual's way of thinking and points of view so that everybody in the workplace may work to his or her fullest capability.
• 2. We will conduct business with integrity and strive to create new values, and to put forth our best efforts to promote self-development.
• 3. We will create a healthy and safe work environment and comply with labor standards.
• 4. We will manage information appropriately and will treat confidential information with greatest care.
• 5. We will distinguish between private and business affairs to create a pleasant work environment.

Chapter 5

• 1. We will respect and obey all laws and will respect local customs in all countries and regions.
• 2. We will preserve the global environment by obeying environmental laws and our own stringent environmental standards.
• 3. We will actively concern ourselves in society.