Shiseido Gallery is Japan's oldest existing gallery established in 1919. Since its opening, the gallery has continuously provided opportunities for modern artists to introduce their works for presentation based on the philosophy of creating and cultivating new art. From 2006, the gallery has been hosting "shiseido art egg" to throw open its doors ever wider to the public by providing various support for holding exhibitions. Accordingly, Shiseido Gallery space is made available as a solo exhibition venue for three weeks free of charge to up-and-coming artists seeking a place to present their work.

Since its founding, the Shiseido Gallery has pursued a consistent program of philanthropic activities under the philosophy of creating and cultivating new art. The institution continues to sponsor a variety of contemporary artistic activities, particularly modern art, but also drama, dance and other forms. Throughout all these initiatives, the gallery values bonds with individual artists and is proud to foster long-term relationships that stretch from support for their initial debut to follow-up assistance later on.
In the fiscal year ended March 2009, we actively supported leading roles of the 6th generation of members of the Tsubaki-kai, a series of exhibitions organized by the Shiseido Gallery since 1947.

The HOUSE OF SHISEIDO, a facility devoted to communicating Shiseido's corporate culture and sense of beauty, opened in 2004. It features an Archive Table with pull-out drawers featuring the Company's essence, a library where visitors can learn about the history of Ginza and women's history, and exhibits of past commercials and artistic works collected as part of the Company's philanthropic activities.

Located next door to the Art House is the Shiseido Corporate Museum, which was established in 1992 on the occasion of the 120th anniversary of the Company's founding to preserve the Company's cultural assets in one location. These include product packaging, posters, and commercials, as well as documentary materials related to the Company's birthplace of Ginza that have been collected from the time of its founding in 1872 through to the present day. Part of the collection is on permanent display. The Museum also publishes a regular research bulletin entitled to publicize its research findings.

Founded in 1978 in Kakegawa City in Shizuoka Prefecture, Japan, the Shiseido Art House is home to a collection of about 1,600 paintings, sculptures, and crafts, many of which have been previously displayed at exhibitions such as the Camellia Club Exhibition and Exhibition of Modern Industrial Art at the Shiseido Gallery. In addition to holding a variety of themed exhibitions throughout the year, the facility loans works to museums throughout Japan. It also holds Children's Workshops to provide an opportunity for local elementary and middle school students to experience genuine art during their spring and summer vacations.

Shiseido's cultural magazine Hanatsubaki (Camellia) was founded in 1937. The magazine introduced a new format starting with the July 2007 issue and is now published alternately as Hanatsubaki: Look (odd months), consisting primarily of visual content related to beauty and fashion, and Hanatsubaki: Read (even months), featuring written content beginning with special features by a different writer for each issue. A limited number of copies of an annual summary entitled Hanatsubaki Comprehensive are also published.