We are pursuing a program of social activities that takes advantage of our accumulated knowledge and technology in order to create a beautiful lifestyle, which is one of our corporate ideals.
Shiseido Gallery is Japan’s oldest existing gallery established in 1919. Since its opening, the gallery has continuously provided opportunities for modern artists to introduce their works for presentation based on the philosophy of creating and cultivating new art. From 2006, the gallery has been hosting “shiseido art egg” to throw open its doors ever wider to the public by providing various support for holding exhibitions. Accordingly, Shiseido Gallery space is made available as a solo exhibition venue for three weeks free of charge to up-and-coming artists seeking a place to present their work.
Marking the third occasion of the event, Ms. Aiko Miyanaga, Ms. Kanako Sasaki and Mr. Kouseki Ono were the three applicants selected at this time among a total of 321 applications to respectively hold their solo exhibitions between January and March 2009.
At shiseido art egg, three judges who are taking active roles in various fields have selected one exhibition from among these three solo shows to which to present the shiseido art egg award. Shiseido Gallery will continue to support artists with a spirit of innovation in cultivating the next generation through “new beauty.”
The 3rd Shiseido Art Egg Award recipient
Aiko Miyanaga
I was very pleased that so many people came to see the exhibition and I got to spend time with the people involved in production. I even met two new colleagues at the event. I think that if any of these factors were missing the exhibition would not have been as successful.
I would like to consider this experience as an important first step in my career and make a greater effort to create an era of art.
shiseido art egg 3Since its founding, the Shiseido Gallery has pursued a consistent program of philanthropic activities under the philosophy of creating and cultivating new art. The institution continues to sponsor a variety of contemporary artistic activities, particularly modern art, but also drama, dance and other forms. Throughout all these initiatives, the gallery values bonds with individual artists and is proud to foster long-term relationships that stretch from support for their initial debut to follow-up assistance later on.
In the fiscal year ended March 2009, we actively supported leading roles of the 6th generation of members of the Tsubaki-kai, a series of exhibitions organized by the Shiseido Gallery since 1947.

Shiseido co-sponsored a solo exhibition of Naofumi Maruyama held at the Meguro Museum of Art, Tokyo. This exhibition featured approximately 20 years of his work, ranging from abstract in his early phase to recent works featuring the style of Southern Chinese painting. Mr. Maruyama was recognized through this exhibition and awarded the Art Encouragement Prize in fiscal 2008.

Shiseido co-sponsored a solo exhibition of Yasuko Iba held at the Museum of Modern Art, Kamakura & Hayama. Ms. Iba is a painter who draws familiar items such as cushions and blankets, and is gaining attention with her drawing method that finely depicts details to enable viewers to distinguish even the coarse texture of felt. This exhibition displayed Ms. Iba’s world of microcosmos painting with a focus on her most recent work.

Shiseido co-sponsored a solo exhibition of Miwa Yanagi held at the Tokyo Metropolitan Museum of Photography. Ms. Yanagi is a writer who is taking an active role internationally such as participating as a Japanese representative at the Venice Biennale from June 2009. My Grandmothers is a realistic photographic work that uses special makeup to depict a young woman’s image of herself 50 years from now. At this exhibition, the entire body of her work produced to date was introduced.
The Hanatsubaki Prize for Contemporary Poetry was established in 1983 to support the writing of poetry, a type of literature with particularly pronounced artistic qualities, based on a desire to enhance one’s ability to communicate beauty.
Today as the award marks its 27th year, it has established a unique position as an honor that is not associated with a particular publisher or poetry group.
Award-winning works are introduced in Hanatsubaki, Shiseido's cultural magazine. Harumi Okuda's "Chameleon no Jikan" won the 26th Hanatsubaki Prize for Contemporary Poetry.
The HOUSE OF SHISEIDO, a facility devoted to communicating Shiseido's corporate culture and sense of beauty, opened in 2004. It features an Archive Table with pull-out drawers featuring the Company's essence, a library where visitors can learn about the history of Ginza and women's history, and exhibits of past commercials and artistic works collected as part of the Company's philanthropic activities.


Located next door to the Art House is the Shiseido Corporate Museum, which was established in 1992 on the occasion of the 120th anniversary of the Company's founding to preserve the Company's cultural assets in one location. These include product packaging, posters, and commercials, as well as documentary materials related to the Company's birthplace of Ginza that have been collected from the time of its founding in 1872 through to the present day. Part of the collection is on permanent display. The Museum also publishes a regular research bulletin entitled to publicize its research findings.
Founded in 1978 in Kakegawa City in Shizuoka Prefecture, Japan, the Shiseido Art House is home to a collection of about 1,600 paintings, sculptures, and crafts, many of which have been previously displayed at exhibitions such as the Camellia Club Exhibition and Exhibition of Modern Industrial Art at the Shiseido Gallery. In addition to holding a variety of themed exhibitions throughout the year, the facility loans works to museums throughout Japan. It also holds Children's Workshops to provide an opportunity for local elementary and middle school students to experience genuine art during their spring and summer vacations.
Shiseido's cultural magazine Hanatsubaki (Camellia) was founded in 1937. The magazine introduced a new format starting with the July 2007 issue and is now published alternately as Hanatsubaki: Look (odd months), consisting primarily of visual content related to beauty and fashion, and Hanatsubaki: Read (even months), featuring written content beginning with special features by a different writer for each issue. A limited number of copies of an annual summary entitled Hanatsubaki Comprehensive are also published.
Shiseido's cosmetics marketing materials are currently used as educational material for modern Japanese history and culture courses offered at the Massachusetts Institute of Technology (MIT) in the United States. Relevant materials including advertising, sales counter tools and in-house magazines developed during the Taisho Era through to the prewar period are offered to the public free of charge from May 26, 2009 via OpenCourseWare (OCW), an open site containing lecture information operated by MIT and that offers free course materials officially used in MIT courses on the Internet. This is the first time MIT will launch a website to introduce the in-depth marketing history of a Japanese company as educational material for the study of Japanese history and culture, in which Shiseido's materials are posted as the 7th theme in the educational materials along with "Black Ships & Samurai" in web-based Visualizing Cultures, which conveys the modern history and culture of Japan.
This educational material, entitled "Selling Shiseido: Cosmetics Advertising & Design in Early 20th-Century Japan," will be used in lectures including "Introduction to Japanese Culture," which will be presented by Professor Shigeru Miyagawa (Foreign Languages and Literatures, MIT) commencing in spring 2010. Materials are comprised of items such as a general statement advised by Professor John W. Dower (Japanese history, MIT); an essay by Associate Professor Gennifer Weisenfeld (Art, Art History & Visual Studies, Duke University Graduate School) and an image gallery for reference, in which approximately 300 images provided by Shiseido are posted. Shiseido believes that the selection of Shiseido's corporate materials by MIT as their educational material in verifying Japanese history or culture suggests that Shiseido's accumulated corporate activities and research have been recognized. Shiseido hopes that the information will prove beneficial, and in turn, contribute to enhance the understanding of Japanese culture by many people through this site.
Covers of in-house magazines Shiseido Graph (predecessor of current Hanatsubaki magazine), Vol. 48 and 50, used in educational material (1937)
The "Product Design Exhibition of Shiseido and Suntory" was held at the Chinretsukan Gallery of The University Art Museum at Tokyo University of the Arts from May 13 to June 1, 2009. This is the first exhibition focusing on product design achieved through the collaboration of Suntory Holdings Limited, Tokyo University of the Arts and Shiseido Company, Limited.
Although cosmetics and beverages fall into two different categories, Shiseido and Suntory have a commonality in that both companies have been providing richness to various aspects of people's lives for over a century through product design. Additionally, they are similar in terms of having in-house designers and implementing product development by continuously placing significant importance on design. Interaction among designers of both companies led to a discussion as to whether or not there is "something interesting that Shiseido and Suntory can do in terms of product design?" thus resulting in a plan to host the current exhibition. Showcasing a total of 400 products created by both companies, this spectacular exhibition gave a powerful impression of history spanning more than a century.
Shiseido was established by Arinobu Fukuhara as Japan's first Western-style pharmacy in the Ginza district in 1872 and subsequently entered the cosmetic business with the launch of Eudermine in 1897. The lotion's vivid red color and product packaging designed using Roman letters were considered extremely modern at that time. Shinzo Fukuhara subsequently became Shiseido's first president, and while he oversaw design strategy, he was in fact a superb art director as well.
Shinzo Fukuhara established the Design Department (currently the Advertising Creation Department) and together with enthusiastic artists developed the "Shiseido style" by adopting the Art Deco style and Karakusa (arabesque) pattern. The legacy of his mottos "Everything must be rich" and "Let the product speak for itself" has been carried on by the Advertising Creation Department. In this exhibition, the result of the continuous innovation that has been implemented by designers in respective eras based on these mottos together with their ideas were showcased through product design.
Eudermine launched in 1897
3rd Corporate Design Exhibition venueThree Shadows Photography Art Centre (Beijing) is an art space specialized in photography and was established in 2006 in a suburban area of Beijing as a base for disseminating information to enable Chinese photographers to play an active role in the global arena. The facility was built via the private funds of Chinese photographer Rong Rong and his wife and Japanese photographer Inri, who have exhibited their works at the Promenade in Asia exhibition held at the Shiseido Gallery in 2001.
Approximately 300 applications were submitted for the first Three Shadows Young Photographer Award (April 25-July 24, 2009), whereby works by 27 photographers selected as winners were on display. In addition to supporting this public exhibition, Shiseido has established the Shiseido Prize as a means of recognizing female photographers. Ms. Zhu Hongling was selected by screening committee members from Japan, China, Europe and the United States in April to receive this award.


Light Passage -- Cai Guo-Qiang & Shiseido
Shiseido first encountered prominent Chinese artist Cai Guo-Qiang at the Promenade in Asia exhibit held at the Shiseido Gallery in 1994. Since that time, we have provided support for 23 exhibitions held by the artist, including a retrospective examination of our relationship with him entitled "Light Passage -- Cai Guo-Qiang & Shiseido" held at the Shiseido Gallery in 2007. Cai named this exhibition himself, using an expression that means "time" in Chinese, created from a desire to look back once more at his long relationship with Shiseido.

Shiseido was recognized at the 2007 Japan Mecenat Awards with the Mecenat Grand Prize. The Mecenat Awards have been held annually since 1991 by the Association for Corporate Support of the Arts, Japan, to honor corporations and foundations for their contributions to the promotion of art and culture. This year's award, the organization's highest honor, recognized the Shiseido Gallery for the support of numerous new artists during the 88 years since its founding in 1919.
In explaining the reasoning behind the award, the Association noted that:
"The Shiseido Gallery has played a pioneering role in support for the arts in Japan by providing ongoing sponsorship for young artists, imbued with a highly unique spirit of philanthropy. The duration of those efforts and the superb skill of the artists they have supported comprise the very history and essence of support of the arts in Japan. We would also like to recognize the fact that the Shiseido Gallery has consistently pioneered new programs and maintained a spirit of innovation, avoiding the tendency of other long-term programs to fall into uninspired routine."
The Setagaya Art Museum in Tokyo held the "Shinzo Fukuhara, Art & Shiseido Exhibition" from September 1 to November 4, 2007, in an unusual example of a public museum taking a private corporation as subject matter. The exhibition focused on the ability of the Company's first president Shinzo Fukuhara-an entrepreneur but also a talented photographer, as well as a patron of the arts-to create an image for his company by skillfully incorporating art into its corporate management. In addition to a selection of Fukuhara's photographic work and Shiseido products and advertisements, it included works by artists Riichiro Kawashima and Kenkichi Tomimoto, friends of Fukuhara. Shiseido cooperated with the exhibit in a number of ways, including loaning the museum Shiseido products and advertisements as well as some 700 works of art collected through the Shiseido Gallery. We also designed promotional materials such as posters and pamphlets for the exhibition.
"Shinzo Fukuhara, Art
"Shinzo Fukuhara, Art & Shiseido Exhibition" exhibit