Shiseido Earth Care Project is an "environmental project" promoted by all Shiseido Group employees worldwide in every aspect of its business activities.

In order to continuously promote new beauty while receiving the benefits of the various bounties of the Earth, it is necessary to coexist with and show gratitude to the Earth. As we live in harmony with the Earth, our mission is to care for our planet and realize a balanced, beautiful global environment, in the same manner as we care for our skin.
The mission of the Shiseido Earth Care Project is to create "a society in which people and the Earth coexist beautifully" based on its Eco Policy, which is designated as Shiseido's Corporate Mission and management policy on the environment.

In addition to basic environmental activities that should be carried out as a social responsibility as a matter of course, including CO₂ reductions and resource conservation, the aim of this project is to realize "a new lifestyle that connects 'beauty' and 'eco-friendliness'" by strongly promoting environmental activities unique to Shiseido.

As one of the most recent activities of the Shiseido Earth Care Project, an environmental initiative related to a new AquaLabel moisturizing skincare product launched in August is introduced.

Launched in August, an AquaLabel moisturizing skincare product was renewed to enhance skin moisturizing effects. In line with the product renewal, packaging for certain items has been changed from using conventional plastic boxes to film packaging, thereby realizing resource savings of approximately 90% (compared with conventional products). Additionally, resource conservation is also promoted throughout the brand for other items that are continuing to use plastic boxes by taking measures such as adopting thinner plastic packaging.

Shiseido promotes various environmental initiatives in addition to "No. 062 Reduction of plastics used for AquaLabel packaging."

An eye shadow palette contains several colors so that many colors can be enjoyed at once; however, certain colors are used up faster than others, and thus, some items are difficult to use up completely. To address this issue, Maquillage Eyes Creator (3D) , which was launched in January 2009, has been designed to allow single color refills, thereby making it possible to use up the items without having to waste them while also using the case for a longer period of time.

URARA (Yourai in Chinese) brand is a comprehensive cosmetics brand exclusively for the Chinese market, which was developed to strengthen sales of Shiseido's cosmetic specialty store business in China.
Shiseido has developed containers with low environmental load using over 50% of plant-based plastic polylactic acid (PLA) and has adopted PLA for 5 items launched in September 2009, including shampoo products. Since PLA has disadvantages in terms of heat and shock resistance and reducing large amounts of moisture loss of contents, laminating technology has been developed to laminate the commodity plastic High Density Polyethylene (HDPE) and polylactic acid layers for optimal layer thickness, thereby realizing commercialization. This laminating technology has been newly developed for URARA brand products, making Shiseido the first major cosmetic manufacturer to launch PLA and polyethylene laminated containers.