[ Story of Fragrance ] [ Story of the Rose ] [ Story of the Camellia ] [ Fragrant Flowers of the East ]

Fragrance research begins and ends with the rose Blue Moon

Many aspects of rose fragrance still remain unknown. At the moment, more than 540 aromatic elements are known to be contained in the rose, but the fragrance of the rose cannot be recreated by artificially mixing them together. From over 1000 types of modern roses, Shiseido selected 200 fragrant species and conducted detailed analysis of them. As a result, several new aromatic substances were discovered. One of them is dimethoxymethylbenzene, which has a spicy, powdery scent in addition to a moist green odor. This substance by itself is not too pleasant, but its masked scent enhances the fragrance of the rose. Shiseido continues to conduct research on the scent of the rose.