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The fruity, heavy scent of Saso
Saso, the Fragrant Olive


Shiseido set out on a trip through the Silk Road to find out the scent properties of Saso, which has tiny yellow bell-shaped flowers.
Its high ester content produces a strong and sweet, fruity aroma. It also contains an animal-like scent similar to castoreum, taken from the perineal glands of the beaver. The mixture of these two provides a heavy, lasting fragrance.
Based on these studies, Shiseido succeeded in recreating the alluring scent of Xiang Fei, by adding pheromones that attract humans to the aromatic base of the Saso flower and introduced the product series "SASO" in 1987.

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