Shiseido places particular emphasis on the improvement of "function", enhancing the "value" of cosmetics. We constantly strive to develop and introduce leading-edge technology in the material and life science fields, cooperating with both Japanese and overseas research organizations. As a result, the causes of "spots" and "wrinkles", so far unknown, have been partially clarified, or it has become possible to use certain ingredients formerly considered to be difficult to add to the product, and many other advances have been made. Recently, a number of findings have been obtained regarding the "mind" and the "skin", and these are considered to be important in the development of next-generation cosmetics.

Cosmetics by Shiseido provide "efficacy" and "safety" supported by an abundance of data, and offer comfortable "usability" to customers.