Shiseido won top honors - the sole award bestowed at the conference - at the 2005 IFSCC Conference held from September 19 to 21 in Florence, Italy. IFSCC are recognized as the most authoritative meetings in which cosmetic scientists from around the world gather for the presentation of cosmetic science and technology-related research.



Theme of the award-winning research

Optical rejuvenating Makeup Using An Innovative Shape-controlled Hybrid Powder

Sagging creates shadows which emphasize the unevenness of the skin surface. These shadows are minimized by allowing the light to be reflected upward as with the use of a reflecting plate at photo shoots. This "reflector powder" produces the effect of making the skin look youthful and resilient.
Reflector Powder is a compound of ultra fine particles created by applying the latest ultra fine-particle-creating technology that uses a red-interference pearl scent pigment as the base material and controls the shapes of minute microscopic crystals of barium sulfate using nanotechnology.
By means of the specular reflection of red light similar to reflected light inside the skin to areas where light is cast off from the front facial areas such as cheeks or the forehead, this powder gives a natural and resilient look to the skin. At the same time, small platy pieces of barium sulfate modify light reflection at various angles and enable shadows to become brighter while minimizing their appearance by reflecting the light upwards, similar to a reflecting plate, on the areas that create shadows on the face, such as sagging.
Customers highly value the foundation formulated with "reflector powder", describing themselves as looking more than 10 years younger.