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The Early Years

1872 Birth of the Shiseido Pharmacy
1902 Japan's First Soda Fountain
1921 Five Management Principles
1923 Chainstore Network
1927 Joint Stock Company
1937 Camellia Club and Cultural Magazine
1957 First Step Overseas
1980 International Image


Product History
Shiseido and its Unique Corporate Culture
Shiseido's Business Operations
Research&Development