From its original introduction in 1897, Eudermine has continued to evolve and grow in both packaging and formulation. Exactly 100 years later in 1997, Eudermine was newly formulated as Eudermine Revitalizing Essence and was simultaneously launched in the Japanese and international market as a product symbolizing Shiseido's world of beauty and corporate philosophy which has come down over the years as an important intangible asset.

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