In 1999, the Shiseido Energizing Fragrance line was introduced. In contrast to the relaxing effects promoted by the Relaxing Fragrance line, the vibrant fusion of lively notes in Energizing Fragrance proposed an exuberant sense of well-being.
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| Launched in 1997, Shiseido Relaxing Fragrance cultivated a new aromacology
fragrance market and firmly established Shiseido as a "fragrance innovator". Its
innovative concepts earned recognition at the U.S. Fifi Awards, the most authoritative
award in the fragrance industry. In 1999, the Shiseido Energizing Fragrance line was introduced. In contrast to the relaxing effects promoted by the Relaxing Fragrance line, the vibrant fusion of lively notes in Energizing Fragrance proposed an exuberant sense of well-being. |
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