Regional breakdown shows that Europe accounts for approximately 41.9% of Shiseido's overseas sales, followed by Asia/Oceania with 29.9%, and the Americas with approximately 28.2%. Shiseido products are currently marketed in 65 countries and regions.
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| Shiseido sales are mainly generated from its main business category of cosmetics, which makes up about 78.4% of total sales with toiletries at 10.7% and other categories such as salon products, foods, and pharmaceuticals at 10.9%. 26% of total consolidated sales were generated by Shiseido's international activities in fiscal year 2004. Individual shareholders constitute more than 97% of the total number of shareholders, an exceedingly high percentage for a major Japanese company. Regional breakdown shows that Europe accounts for approximately 41.9% of Shiseido's overseas sales, followed by Asia/Oceania with 29.9%, and the Americas with approximately 28.2%. Shiseido products are currently marketed in 65 countries and regions. |
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