HAKU

Be yourself and enjoy making more great memories, without worrying about developing pigmented spots.

*Brightening cosmetic products suppress the generation of melanin and prevent pigmented spots and freckles.

Product introduction

This is the collection of items developed with science to prevent pigmented spots.
The following explains the brightening approach of the items and ways to use them effectively.

The ultimate HAKU developed through over 100 years' skin research and advanced concept of pigmented spot prevention.
Our unprecedented brightening products act on the root causes of pigmented spot formation under the skin, and suppress the sequence of melanin generation to promote clear, dewy skin with a rejuvenated and translucent appearance.

Brightening beauty serum

Melano Focus V 45g, 45g (refill), 30g

Directions for use
Apply twice daily, in the morning and evening.

  1. 1. Prepare the skin with face lotion before dispensing a dose of the product onto your hand.
  2. 2. Apply it to five points on your face: both cheeks, the forehead, the nose and the chin.
    Massage it thoroughly over the entire face.
    Subsequently, apply other products to condition the skin, such as emulsion.
    In the morning, it is a good idea to also apply sunscreen on top.

Formulated with Shiseido's exclusive active brightening ingredient W

Anti-Melano Agent

Formulated with Anti-Melano Agent developed in 2011 for the first time in Japan by successfully combining 2 types of active brightening ingredients.
The highly penetrant 4MSK *1 enfolds m-tranexamic acid *2 that penetrates slowly, delivering themselves deep inside the skin.

  • *1 4-methoxysalicylic acid potassium salt
  • *2 tranexamic acid

Maintains hydration for moist, smooth, translucent skin

Brightening face gel lotion

Melanodeep Moisture
(Quasi-drug)

For moist, translucent skin

Directions for use

After cleansing, dispense an almond-size amount onto your fingertips. Apply and massage it over your face.

The wiping motion exfoliates the horny layer that contains melanin, while at the same time hydrating the skin to create silky skin.

Wipe

Brightening face lotion

Active Melano Releaser
(Quasi drug)

It helps to create silky skin that is highly translucent

Directions for use

After cleansing your face, dispense the product onto cotton wool and wipe the entire face by massaging it into the skin in a circular motion.

Its hydrating effect supports the regeneration of the skin. Massage it into the skin in a circular motion.

Circulation

Brightening emulsion

Inner Melano Defenser
(Quasi drug)

It helps to create smooth skin that is highly translucent

Directions for use

After preparing your skin with face lotion, dispense the product onto cotton wool and massage it thoroughly into the skin in a circular motion.

Luxurious bubbles that deliver a new texture. Its hydrating effect supports the regeneration of the skin.

Carbonated
bubbles

Brightening emulsion
(Carbonated bubbles)

Melano Defense Powerizer
(Quasi drug)

It helps to create smooth skin that is highly translucent and supple

Directions for use

After preparing your skin with face lotion, dispense the product onto the palm of your hand (in an amount equivalent to the size of a large cherry) and apply it to both cheeks. Using your fingertips, gently tap the area to burst the bubbles before massaging it into the rest of the face.

Imbues with moisture and whitening ingredients. “Instant rapid brightening mask” eradicates melanin, creating a sense of brightening as soon as the mask is removed

Brightening face mask

Medicated brightening mask
30mL × 1 pack (1 upper part mask, 1 lower part mask)

Directions for use

  • ・Prepare skin with face lotion before using.
  • ・Open the package with dry hands and take out one mask at a time. First apply mask 1 (upper), then apply mask 2 (lower).
  1. 1

    Take out mask 1 (upper) and unfold it. Position the holes around the eyes before spreading the mask over the forehead. Let the mask adhere to the skin, paying particular attention to the sides of the nose.

  2. 2

    Take out mask 2 (lower) and unfold it. Hold both sides from the top. Position the hole around the mouth and let the mask adhere to the skin toward the temples by spreading it along the face line and the sides of the nostrils, as shown in the illustration. (Overlap the two masks on the cheeks and temples where pigmented spots are likely to occur.)

  3. 3

    After approximately 10 minutes, remove the mask and smooth in the remaining beauty serum.