ANESSA Day Serum is suitable for you if you:

  • Want to improve the appearance of the bare skin while using sunscreen
  • Want to attain resilient, moisturized skin
  • Want to feel the joy of being under the sun every day without being afraid of UV rays
  • Wanting to prevent dark spots

ANESSA Day Serum was developed especially for you!

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ANESSA DAYSERUM

A combination of sunblock and skincare　for supple, moisturized skin

ANESSA DAYSERUM
〈Daytime Emulsion ・Makeup Primer〉30mL
Transform portions of sunlight into beauty beams to beautify skin
Incorpolation ANESSA Sun Dual Care Tachnology
Smooth, serum-like texture

Three Features of Day Serum

Skincare Contains hyaluronic acid and collagen GL* Toning-up Can be used as makeup primer Smooth, serum-like texture
01. Rich in Skincare Ingredients
Hyaluronic Acid and Collagen GL* Plant-Derived Moisturizing Ingredients**

Moisturizing Hyaluronic Acid and Collagen. Leads to resilient and moisturized skin.

  • *1 Soluble collagen, sodium acetylated hyaluronate, glycerin

Plant-derived moisturizing ingredients also protect the skin from dryness caused by UV rays.

  • *2 Rosa roxburghii fruit extract, plankton extract, potentilla erecta root extract, glycerin
02. Toning-up Effect
Before After

Images of finished looks (Results may vary among different individuals.)

With a hint of pink hue, Day Serum gives skin a moderately rosy complexion and a bright
translucent look. Can also be used as a makeup primer.

03. Smooth, Serum-like Texture
使用感イメージ

Formulated with skincare ingredients, Day Serum provides a smooth texture that feels just like a serum.
This essence emulsion features a featherlight texture that blends easily with the skin, making it pleasant to use every morning.

To be beauty skin by sun care What is Sun Dual Care Technology? Sun Sual Care™

Blocks and converts UV rays into skin-beautifying light! *Combination of the botanical extract of spirulina, a mineral powder1 and a moisturizing ingredient.2 1 Zinc oxide 2 PEG/PPG-14/7- dimethyl ether

01.UV protection + Beauty Beams

UV protection + Beauty Beams
Incorpolate ANESSA Sun Dual Care Tachnology that transform portions of sunlight into beauty beams to beautify skin

02.ANESSA Spirulina Energy Essence

The core of the Sun Dual Care Technology is the Spirucure Energy Essence*1.
When exposed to the Spirucure Energy Essence, UV rays change their wavelength, transforming into “skin-beautifying light.”

  • *1 Spirulina platensis extract, zinc oxide, and PEG/PPG-14/7- dimethyl ether (moisture protection)

Voice Promising Comments from Users

92% of the respondents answered, “Day Serum seems to make my skin more supple and moist”
  • *Respondents were asked to use the samples immediately after watching the instructional video.
  • **According to research by Shiseido, from September 12 to September 16, 2022, a sample use survey for ANESSA Day Serum, N = 100 (women aged 20 to 49 who purchased and used sunscreen and daytime skincare products (daytime emulsion, daytime cream, or daytime serum) by themselves within the last 12 months), percentage of respondents who answered “Agree” or “Slightly Agree” to the question: Does the product seem to make your skin more supple and moist?
Soft texture It is so stress-free that I almost forget that I used something with a sunscreen effect as a base! ★★★★★5.0 りみおさん　50代
Base makeup glides on nicely After applying Day Serum, the unevenness is smoothed out, so the base makeup goes on beautifully. ★★★★★5.0 erikaさん　20代
Brightens up my skin It stretches well and blends easily into my skin, and it also enhances my skin tone! ★★★★4.0 みきーやさん

*Source: Shiseido’s official online store watashi+
Note that these are the personal opinions of watashi+ members. The contents may vary depending on the individual.

Read more reviews at watashi+.

How to

Start Your Beauty Routine with Day Serum Application Steps lotion ANESSA Day Serum foundation Emulsion, UV Protection, and Makeup Primer All in One! This is all you need to prepare your skin to be makeup ready in the morning!

Basic Application: Face and Neck

  1. Start Your Beauty Routine with Day Serum

    Application Steps lotion ANESSA Day Serum foundation Emulsion, UV Protection, and Makeup Primer All in One! This is all you need to prepare your skin to be makeup ready in the morning!

  2. Basic Application: Face and Neck

    Step 1

    Step 1

    Because this product is a dual-phase formulation, shake it to make a sound, and then shake it five more times before use.

  3. Basic Application: Face and Neck

    Step 2

    Step 2

    Take a roughly pearl-sized amount of the product in the palm of your hand and place it on five parts of your face (cheeks, forehead, nose, and chin).

  4. Basic Application: Face and Neck

    Step 3

    Step 3

    Smooth all over the face.

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