Firmly protect
fresh UV gel
Its water-based formula gives a smooth texture making it suitable for everyday use while protecting from strong UV rays. The auto-booster technology reacts to sweat, water, and moisture in the air making the UV veil stronger.
Brightening UV gel that leads
to a brighter finish
UV gel for brightening and moisture care. Formulated with ingredients to brighten skin* while providing UV care! Also includes tone-up effect to give your skin a beautiful look.
*It even improves the appearance of bare skin and leads to a brighter finish!
The most powerful UV milk
that contains skincare ingredients*
The protecting from UV rays film will become more uniform when it comes into contact with sweat, water, heat or moisture in the air. This is the most powerful UV milk.* It strongly protects from UV rays. The surprisingly smooth texture makes it ideal for daily use.
*The highest level of SPF and PA in Japanese regulation with the highest water-resistant effect.
Daytime serum for resilient and
moisturized skin
Refreshing fragrance of fresh floral
This daytime serum incorporates ingredients leveraging technology that is a world first.* It converts a portion of sunlights into skin-beautifying light.
*Contains UV protective agent, spirulina platensis extract that converts a portion of sunlights into skin-beautifying light, zinc oxide phosphor and PEG/PPG-14/7 dimethyl ether that amplifies the skin-beautifying light. (According to research by Shiseido conducted in April 2021 based on Mintel's database and other records collected by Shiseido)
Powerful spray sunscreen ideal for
touch-ups and hair
Powerful spray sunscreen that is easy to apply.
This beauty sun care product helps the skin look its best today and tomorrow.
Refreshing fragrance of fresh floral
Mild sunscreen suitable for sensitive skin and babies
*Excluding newborns
Moisture UV gel for sensitive skin
Mild sunscreen suitable for sensitive skin and babies
*Excluding newborns
All-in-one UV protection,
makeup primer, and foundation
<Anti-UV Primer/Foundation> 10g, 2shades
<Refill>
<sponge>
BB foundation that provides natural,
light coverage and UV protection
<Anti-UV Foundation>25mL