SALES IN ANESSA No.1 SALES IN ANESSA No.1

Skin protection from harsh UV environments
The most powerful* UV milk

*Rated SPF50+/PA++++,
with the highest water-resistant effect in the ANESSA series.

ANESSA PERFECT UV SKINCARE MILK N

ANESSA
PERFECT UV
SKINCARE MILK N

Sunscreen Milk, 60mL

  • スキンケア成分
  • こすれに強い
  • 石けんで落とせる
  • 化粧下地にも
  • UVブロック膜が強くなる

Suitable for everyday use.

Recommended for sports and leisure scenes Humidity Sweat Heat from the sun etc. Recommended for sports and leisure scenes Humidity Sweat Heat from the sun etc.
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Enhanced sunscreen to protect you from the harsh elements that reduce
the effectiveness of sunscreen

Auto Booster Technology

The technology is activated automatically when it contacts sweat,
water, heat or moisture in the air.
It increases the uniformity of the UV ray-blocking film and increases
its strength without directly contacting water (liquid).

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Humidity booster ingredient absorbs moisture in the air and incorporates into the UV ray-blocking film

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The collected moisture activates the Aqua Booster Technology, forming a uniform UV ray-blocking film
*Conceptual drawing showing how it responds to the moisture in the air

PRODUCT

The most powerful* UV milk

Skin protection from harsh UV environments

*Rated SPF50+/PA++++,
with the highest water-resistant effect in the ANESSA series.

  • SPF50+ PA++++ For face and body さらさらミルク
  • Smooth milk Smooth texture that spreads smoothly over the skin.
  • The most powerful UV milk Rubbing resistant Super Water Proof
  • Comes off easily with soap
  • Beauty-enhancing effect
  • Fruity floral scent *Image for illustration purposes
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ANESSA
PERFECT UV SKINCARE MILK N

Sunscreen Milk, 60mL

The UV-blocking film will become more powerful when it comes into contact with sweat, water, heat or moisture in the air. With an amazingly smooth texture, this item is pleasant to use!
**Under high-humidity environment during hot season

POINT ポイント

01.The UV ray-blocking film will become more powerful when it contacts sweat, water, heat or moisture in the air!*

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Formulated using Auto Booster Technology which is activated automatically when it contacts sweat, water, heat or moisture in the air* and creates a uniform, stronger UV ray-blocking film. The super waterproof, friction-resistant formula protects the skin from strong UV rays.
*Under high-humidity environment during hot season

02.Smooth texture!

Smooth milk The surprisingly smooth texture makes it ideal for daily use. | Easily removable with soap

The non-sticky formula spreads easily, leaving the skin incredibly smooth. Despite it having a strong UV ray-blocking effect, it is easily removable with soap, making it ideal for daily use.

03.Contains 50% skincare
ingredients.

Contains collagen and super-hyaluronic acid* | Plant-Derived Moisturizing Ingredients** Contains collagen and super-hyaluronic acid* | Plant-Derived Moisturizing Ingredients**

Contains 50% skincare ingredients. Formulated with plant-derived moisturizing ingredients and beauty ingredients,** it protects skin from dryness and damage from UV rays, keeping skin moisturized.
* Soluble collagen, glycerin, sodium acetylated hyaluronate (moisturizing)
** Potentilla erecta root extract, green tea extract, isomerized sugar, glycerin

Voice

Promising Comments from Users

97% of respondents said the formula spreads easily and feels light 97% of respondents said the formula spreads easily and feels light

*Respondents were asked to use the samples immediately after watching the instructional video.
**A questionnaire about ANESSA Perfect UV Skincare Milk N conducted by Shiseido from September 17 to September 21, 2022. There were 100 valid respondents that were women aged 20 to 49 who purchased and used sunscreen and a daytime skincare item, including daytime emulsion, daytime cream or daytime serum, within the last 12 months that were asked to use a sample for five consecutive days. The figure is the percentage of respondents who chose "agree" or "slightly agree" from four options to a question asking whether the product spreads easily and feels light.

Anessa Perfect UV Skincare Milk N

Anessa
Perfect UV
Skincare Milk N

Sunscreen Emulsion, 60mL

  • スキンケア成分
  • こすれに強い
  • 石けんで落とせる
  • 化粧下地にも
  • UVブロック膜が強くなる

ANESSA LINEUP Shining in the sun. Radiant. Free.Now and into the future. ANESSA LINEUP Shining in the sun. Radiant. Free.Now and into the future.

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  3. ANESSA PERFECT UV SUNSCREEN SKINCARE MILK N